The Shortlist
No appointment · Moodboard of 8–12 pieces
A personalised selection of pieces curated around your style, budget and wardrobe needs.
£95 / approx. $125
DetailsLondon personal stylist
Noelia Santana
Like a therapist… for your wardrobe
Pretending the clicker is not in my pocket
Comfortable, confident and completely you: that’s how your clothes should feel. I’ll help you find your personal style, so every outfit and every investment makes sense.
Personal styling
Dress for the life you actually live.
Relaxed, one to one and online. Not sure which one you need? Start with a free 20-minute call.
A good place to start
Nothing to Wear Session
60-minute video call
A focused 60-minute virtual styling session to solve wardrobe dilemmas and make more of what you already own.
£250 / approx. $330
Style Support
Consultation, lookbook and follow-up call
A more comprehensive styling experience with consultation, wardrobe recommendations and a bespoke digital lookbook.
£575 / approx. $765
DetailsBespoke Styling
Travel wardrobes, special events, seasonal capsules, ongoing styling and personal sourcing. Price on enquiry
About
Hi, I’m Noelia.
I’m a fashion stylist originally from Gran Canaria, with nearly two decades of experience working across personal styling, editorial, advertising and television. I spent fifteen years living and working in London, and now divide my time between the Canary Islands and the UK, working with clients in both locations and internationally.
My approach to personal styling is simple: I believe great style should feel individual, interesting and achievable. I love finding unexpected combinations, experimenting with colour and proportion, and helping people see the possibilities in the clothes they already own.
Whether I’m styling a campaign or helping someone rethink their wardrobe, I’m interested in the same thing: creating looks that feel considered, effortless and full of personality.
The longer version, on Substack
Selected work
For screen, set and real life.
Magazine editorials, campaigns for Capri-Sun, The Makings and OHM, and styling for Britain & Ireland’s Next Top Model and Love Island España.
See the portfolio
The newsletter
Nothing to Wear
If you’re tired of feeling like your wardrobe is gaslighting you, welcome.
For women who love clothes, have wardrobes full of them, and still somehow end up wearing the same three outfits. A weekly dose of fashion, with fresh ways to wear what you already own, little styling tricks and a bit of intentional shopping along the way.
The latest issues
- What to Buy When You Technically Don’t Need Anything Yes, this is another Black Friday newsletter, but think of it more as a game plan than an actual shopping list. (opens on Substack in a new tab)
- · Paid When You Have 500 Saved Outfits and Still Nothing to Wear Inside my wardrobe: A little less scrolling, a little more experimenting. (opens on Substack in a new tab)
- How to Wear Jumper + Jeans Without Every Outfit Becoming Jumper + Jeans Three ways to make the easiest autumn formula feel a lot less predictable. (opens on Substack in a new tab)